Hanuman Hannya Hahoe Barong Khon Lucha Libre Aztec Inca Hanuman Hannya Hahoe Barong Khon Lucha Libre Aztec Inca
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Mexico Coming Soon

Lucha Libre

Luchador

The youngest mask in this collection. Worn from Mexico City to Tokyo. A face of Lycra and leather so sacred that El Santo wore his to his grave. Mexico declared a national day of mourning.

Hand-cast in Siem Reap, Cambodia  ·  Mexico City, 1934
Lucha Libre mask, hand-cast in Siem Reap
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Mask Story The world's masks · Yours to paint
Ninety years old, worn from Mexico City to Tokyo

Winning the mask beats every championship.

A leather craftsman from León changed everything

Lucha libre began on September 21, 1933 in Mexico City. One year later, on the company’s first anniversary, an American wrestler debuted as La Maravilla Enmascarada, the first masked match in Mexican wrestling history.

The mask was made by Don Antonio H. Martínez, a leather craftsman from León, Guanajuato, who took seventeen separate measurements before producing a successful goatskin design. His family's shop still makes masks today. Drawing on jaguar imagery from Mayan and Aztec iconography, Mexican mask-makers created a visual language entirely their own.

Winning an opponent's mask is more prestigious than winning a championship. Losing yours means revealing your real name, your hometown, your years in the profession, permanently.

Sacred armor of the working-class hero

A lucha libre mask is custom-made for each wrestler, their alter ego, their mythology. Eagle, jaguar, skeleton, vampire, saint. The design is the identity. The mask is not a costume. It is the person.

Máscara contra Máscara, mask versus mask, is the highest-stakes match in lucha libre. The loser must remove his mask before the crowd, reveal his real name, his hometown, and his years as a professional. He is unmasked permanently. He can never wear that identity again.

Three giants, and one man buried in silver

El Santo took the silver mask in 1942. He starred in over fifty films. He briefly removed it on television on January 26, 1984. Ten days later he died. He was buried in the silver mask.

Father Sergio Gutiérrez Benítez, "Fray Tormenta", wrestled masked for twenty-three years and over 4,000 matches to fund his orphanage. He is the real person behind Nacho Libre. The EZLN Zapatistas and Pussy Riot have both adopted the mask as a symbol of resistance. A face of Lycra has become the world's sacred armor of anonymity.

BLANK Story

This is your mask, arriving blank.

Every luchador designs their own identity. You get one blank canvas. Who do you want to be?

At a glance
First Masked MatchSeptember 21, 1934
First MaskmakerDon Antonio H. Martínez, León
MaterialLycra, leather, custom per wrestler
Highest StakesMáscara contra Máscara
The PantheonEl Santo, Blue Demon, Mil Máscaras
Global Reach50+ El Santo films, WWE, pop culture
Retail Price$35–$40
Wholesale$17.50–$20 · Case of 4
Object Study · The Kit

Inside the Luchador box.

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Lucha Libre BLANK Story mask painting kit, cobalt-blue box open showing white plaster luchador mask, paint pots, and brush

The Lucha Libre kit: a hand-cast plaster luchador mask, five pots of water-based color, and one real brush. Cobalt-blue box. Ready to become a legend.

Launch Edition · Spring MMXXVI